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20 Apr
13:42

Hadeed employs 'flexible' pricing to overcome challenging market

Saudi Iron and Steel Company (Hadeed) employed a “… flexible” pricing strategy to maintain market share in Saudi Arabia during a challenging year in 2016, according to Abdulaziz al-Humaid, executive vice president metals at parent company Sabic. Hadeed also increased sales of high-value products such as high carbon and earthquake-resistant long products, while moving into new market sectors such as fire extinguishers. These “… pro…
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