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27 Feb
00:00

The digital arena the new challenge for steel distribution says Klckner

The steel industry will have to adopt web-based marketing and push activities in this direction, in case industry outsiders seize the opportunity and make the rules, says Gisbert Rühl, ceo of Klöckner & Co. At the Handelsblatt/Euroforum conference attended by Kallanish, Rühl cited several examples of established industries that have been shaken up by IT companies.  Carmakers for example were amused a year ago at the idea of Google int…
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